Confessions of an Internet Marketing Expert June 22nd, 2009
The biggest difficulty any internet marketing expert faces is overcoming the resistance people put up to grabbing their website by the throat and insiting that it makes them money. Odd, but true.
As an internet marketing expert it’s my job to have great ideas and present them to my clients but even though a client may desperately need to implement the idea some in the business will be resistant.
It happens all the time and it is one of the biggest barriers to business success.
You see, “no” is a very powerful word and often stops us in our tracks. Even though our friends and colleagues may have the best of intentions the majority of people prefer the status quo – they are risk adverse.
However, in my experience as an internet marketing expert it almost always pays to utterly ignore the “no” Brigade.
Why?
Because their response is almost never based on FACT.
And why is this so important?
Because in business, half the battle is having the idea, the other half is getting it done. It scares me to think how many ideas, worth millions to their business, have been dropped because the uninformed ‘no vote’ consigned them to the “it won’t work” bin.
(As an aside it always interests me to see how people use my service as an internet marketing expert. Some instantly ‘get it’ wanting to immediately try ideas out whilst others hope that my advice alone will make a difference – it will but only if my advice is acted on.)
The way to get your idea passed the No Brigade is to ask them one simple question… “Do you know for a FACT this idea will not work?”. And when they say “no” you say “well, let’s test it then and find out”
The key is to test small and low–key. Then when you know it works, roll it out big.
So, should you try Google Adwords, SEO, email marketing or podcasting? If an internet marketing expert like me tells you to, then of course, but begin with a test and carefully measure the results.
Some of the ideas will be just ‘ok’ but some will double your business. You won’t know which until you test them and that’s why you should follow the gambler’s rule and only spend what you can afford to loose.
Beware those that doubt you. They may believe they are saving you from yourself or from making a costly mistake but often they’re just saving your business from increasing its profits.
Here’s my challenge to you: take one of the marketing ideas you shelved and test it.
Here’s to your ideas, to testing and to YES!
Warm regards,
The internet marketing expert.
September 22nd, 2009 at 7:48 am
Such excellent post has made me post on blogs despite the fact that I usually would not do so.
October 20th, 2009 at 9:40 am
Thank you very much for bringing me these new stuffs with interesting articles!